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Making your online business name unique is not any more an easy task. It may require to do lot of brainstorming to come up with a unique business name. Once you have a business name and spread the words, it becomes very difficult to change it and to start over all the marketing and branding techniques once again. Hence, before going into a process of naming a business, remember few points to make no mistake in naming your business.

1. Brainstorm a name that can make your brand, like Google, Amazon etc. Whether it is online world or traditional arena, a unique business can make your brand.

2. Remember that the name should be easy to pronounce and understand. The memorability of a business name depends on the phonetic. People remember easy name that simplifies the spread of your business through word of mouth.

3. Try to find variations in your business name, because you will need to register a domain having your business name, and it is not necessary that you will find the exact business name which you have thought.

4. Get a .com domain. It is natural that people initially search .com domains on the internet. Therefore, it’s better not to get .net, .org and other domain names. If .com domain is not available try other variations.

5. After getting .com version, try to get other domains of your business name in .net, .org and so on. So no other can get the same domain name to create problem for you.

6. Do not put anything extra while registering your business name domain. Avoid using the words “online”, “company” and so on. This way you will not be able to brand your business online and may face consequences in the future with your marketing and branding.
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Custom logo design should reflect corporate identity as logos are the brand ambassadors for any business. The logo design process requires especial expertise from professional logo designers. Steps involved in a logo designing process are listed below:

Gather requisite information from client: Logo designers should take into an account their client’s requirements before they move on to create an efficient logo for them. They should ask specific questions to a client such as: What message do you want to convey your target audience through a logo? Which type of logo designs appeal to you? How are you distinct from your competitors? These general questions assist the logo designers.
    Explore the Industry: After being aware of client’s goal, logo designers deeply involved in the research work. Logo designers get general understanding of client’s company and its competitors to get a better feel of the market in bull’s eye.

    Frame of Reference: This step in the logo designing process is critical one as it requires exploring why some logos have proven to be a remarkable success. Such logos serve as the frame of reference for logo designers to create a unique logo design.

    Brainstorm for Ideas: Logo designers think creatively to sketch out each idea emerging out from their wits. They perceive themselves as client’s competitor to sort out the idea that best provide a competitive advantage to their clients.

    Shape Designing Ideas: This step of logo designing process involves digital implementation of perceived idea into a logo design software to shape whether the design looks natural or not. Logo designers may implement the concept in terms of versatile typefaces, imagery, font’s size, creative outlooks and visual effects.

    Sought Client’s Feedback: The aim of this step in the logo designing process is to get maximum feedback from a client. It will ensure the logo designers to step forward in the right direction to ensure client’s satisfaction.

    Revise Designs: If client wants to change the logo design in term of his/her brand identity, quality or future business implications; then logo designers take a step forward to revise the logo design on the basis of client’s demand. They perform unlimited revisions till the client is satisfied.

    Deliver the logo design: Logo designers are supposed to deliver the finest logo design to his/her client only to let it be approved. It is wiser to keep the logo design in jpeg or gif format as these formats make it easier for a client to use the logo in web, print or any other media applications.
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    After designing a logo, you as a business owner will definitely need stationery to market your business indirectly. Stationery, which is designed perfectly, plays a vital role for the corporate identity of a company. Yet, stationery has the power to increase visibility and attract more business.

    Due to that reason, it becomes important for you to get professionally designed stationery from a well reputed stationery design company. The design company should have enough artistic ability and creativity to develop a unique and attention-grabbing stationery design for your business.

    Stationery is a great way to spread word-of-mouth about your business in the form of business cards, letter heads, envelopes and so on. Poorly designed stationery will show your business image as an under-capitalized and poorly organized venture. Hence, extra care should be given while designing stationery for your business.