Making your online business name unique is not any more an easy task. It may require to do lot of brainstorming to come up with a unique business name. Once you have a business name and spread the words, it becomes very difficult to change it and to start over all the marketing and branding techniques once again. Hence, before going into a process of naming a business, remember few points to make no mistake in naming your business.

1. Brainstorm a name that can make your brand, like Google, Amazon etc. Whether it is online world or traditional arena, a unique business can make your brand.

2. Remember that the name should be easy to pronounce and understand. The memorability of a business name depends on the phonetic. People remember easy name that simplifies the spread of your business through word of mouth.

3. Try to find variations in your business name, because you will need to register a domain having your business name, and it is not necessary that you will find the exact business name which you have thought.

4. Get a .com domain. It is natural that people initially search .com domains on the internet. Therefore, it’s better not to get .net, .org and other domain names. If .com domain is not available try other variations.

5. After getting .com version, try to get other domains of your business name in .net, .org and so on. So no other can get the same domain name to create problem for you.

6. Do not put anything extra while registering your business name domain. Avoid using the words “online”, “company” and so on. This way you will not be able to brand your business online and may face consequences in the future with your marketing and branding.

A famous adage says “a picture speaks a thousand words”. This adage is perfectly implies to the advertising banners in online marketing, which you see over internet every day. A banner literally speaks thousands of words and makes a potential customer mind to purchase or not to purchase.

Usually web banner consists of graphic design; business logo and a link back to official website. Banner can be static or animated. Let us see how advertising through banner can be advantageous for business owners.

Quality of a banner is the primary step towards success of advertising campaign.

Banner advertising campaign is cost effective. It will cost you very less to design and run a banner as compare to the other form of online advertising.

Banner advertising speeds up the lead generation process and increases the possibility of qualified leads.

Online business branding of a product and service could be done through banner advertising effectively.

RIO of the advertisement campaign can be measured in banner advertising over internet, whereas in traditional advertising RIO cannot be measured accurately.

Banner is also effective for SEO, as it will provide a link back towards your website.

With drastic increase in online marketing, advertising and branding activities, the internet has become the primary avenue for business owners to show their presence and increase profitability against low cost. However, one has to think carefully and build powerful strategies for online business branding for long term business marketing and communication success.

In this scenario, the foremost requirement for online presence is to have a complete and state of the art website. There are two major reasons why you may want to be online and they are very different, and understanding them is essential if your online branding efforts are going to be fruitful.

1. In order to generate sales from your business website, you have to have a strong branding strategy. Prospective customer should understand the branding message clearly. They should understand easily about your products and services, ordering system and before and after sales services.

2. You need to convey the message through a website same as you have been doing it through traditional marketing and advertising efforts. Your message should be one regardless of how customers come into contact with you.

Your website in online world is your business model. Make it as user friendly as possible with all the possible customer support options at one place. Use your logo design as a brand identity to rightly position your products and services to create a long lasting brand.

"A logo is a visual representation of your company. This should look good at any size. A logo is a very important choice to make and should never be changed once you’ve decided upon a good one. Two million businesses are formed each year, and a logo will help you stand out from these." Jay Conrad Levinson, Guerrilla Marketing, Houghton Mifflin, Boston, 1984

"Be careful to present yourself so that others’ first impressions correspond to what you want . . . Wear your facade with pride." Richard Koch, The Natural Laws of Business, Doubleday, New York, 2000

5 REASONS WHY A COMPANY LOGO IS AN IMPORTANT PART OF YOUR MARKETING

1. Your company and brand specific logo design differentiates your business from others visually, identifying the product or service you provide.

2. It creates a sweet spot, a point of familiarity between you and the marketplace.

3. It should exude authenticity. Customers crave what’s real and genuine. A logo that looks like clip art demeans your business. A unique logo design justify your business image.

4. A good corporate logo builds your brand. It’s your promise to perform. And a promise is the heart of good advertising.

5. A logo is one of the most valuable assets of your business. The more it’s used, the more equity it builds. And the more image and brand equity you have, the more valuable your business becomes. This is especially important if you plan to someday sell your company.