Raising the newly born brand is a very big challenge for any small business owner. But today, as there is more inclination towards tried and true products constructing a buzz for your new brand really needs creativity, consistency and smarty brain.

Brand is a promise you make with your customers while size of the promise depends highly on the size of your brand. If your brand is an infant, it will demand your intense focus on marketing efforts. Don’t just start targeting high level prospects and don’t transmit mixed messages, keep your little brand simple while following four cost-efficient branding strategies.

Look Inside Your Customer’s Mind:

Just to search about your target buyers so that you have a thorough knowledge about the demographics about your customers like age and income. That’s not enough! You need to seriously think on what will motivate people to buy your products so that you can transmit your messages accordingly.

Expert endorsement is the best way to enhance your brand such as; a movie star, a tech wizard etc. So consult those big personalities who can easily fuel up your brands. It can be a little difficult to reach them, therefore, you will need special marketing for this purpose.

For instance, Chrissy Azzaro, who is a fashion designer setup My-Tee- casual wear, some years ago. Azzaro paid to join star-studded Bazaar that was hosted by a company “Backstage Creations”. The charges of Backstage Corporation were up to $10,000 in order to join TV award shows for behind the scene gatherings and other special events. In this way marketers easily got access to the celebrities to have a chat after the show where these celebrities were given gift bags with expensive My-Tee tops. The catch here is that celebrities will not only wear these brands but also people will see them wearing, eventually boosting the company’s sale volume. Soon after that famous pop singer Nelly Furtado were seen wearing My-Tee top. It resulted in stories about My-Tee in media like Los Angeles Daily News, Instyle.com etc. Azzaro become famous in a very short span of time!

Search for the annual shows that consist of your top customers. Hire a speechwriter to construct newsworthy presentations. You can also consult a marketing firm to develop unique ways to market your products and services. Try to make an everlasting and memorable impression at high profile shows and places.

There are variety of local, small industry media and press that can boost your brand up high but it is better that you hire the services of public relation agency to do this work. Just like Jamey Bennett latest enterprise lightwedge promotes personal reading light.

He began selling the $35 lights a few years ago and says he's grossed $1 million within the span of six months. He said "I'm using PR to explore niche markets via trade publications." Bennett suggests entrepreneurs to go for small PR agency so you can become their key clients. Interview them before hiring them; you can even go for a free project probationary period unless you are satisfied with them.

A famous adage says “a picture speaks a thousand words”. This adage is perfectly implies to the advertising banners in online marketing, which you see over internet every day. A banner literally speaks thousands of words and makes a potential customer mind to purchase or not to purchase.

Usually web banner consists of graphic design; business logo and a link back to official website. Banner can be static or animated. Let us see how advertising through banner can be advantageous for business owners.

Quality of a banner is the primary step towards success of advertising campaign.

Banner advertising campaign is cost effective. It will cost you very less to design and run a banner as compare to the other form of online advertising.

Banner advertising speeds up the lead generation process and increases the possibility of qualified leads.

Online business branding of a product and service could be done through banner advertising effectively.

RIO of the advertisement campaign can be measured in banner advertising over internet, whereas in traditional advertising RIO cannot be measured accurately.

Banner is also effective for SEO, as it will provide a link back towards your website.

With drastic increase in online marketing, advertising and branding activities, the internet has become the primary avenue for business owners to show their presence and increase profitability against low cost. However, one has to think carefully and build powerful strategies for online business branding for long term business marketing and communication success.

In this scenario, the foremost requirement for online presence is to have a complete and state of the art website. There are two major reasons why you may want to be online and they are very different, and understanding them is essential if your online branding efforts are going to be fruitful.

1. In order to generate sales from your business website, you have to have a strong branding strategy. Prospective customer should understand the branding message clearly. They should understand easily about your products and services, ordering system and before and after sales services.

2. You need to convey the message through a website same as you have been doing it through traditional marketing and advertising efforts. Your message should be one regardless of how customers come into contact with you.

Your website in online world is your business model. Make it as user friendly as possible with all the possible customer support options at one place. Use your logo design as a brand identity to rightly position your products and services to create a long lasting brand.

Before going into details, let us see what makes the corporate big brands big. Big brands have not been always big, they started with a small venture and with good marketing and branding strategies they thrive and succeeded. On one hand, large corporate organizations invest a large share of their income on research and development. And on the other hand they focus on building relationships and customer experience.

You must be wondering how a small business owner like you, who has limited budget for marketing and branding activities, can invest like corporate brands. The simple fact is that you can do it too, and you don’t need a high budget, all you need to do is to use your brain. Advancements in technology have made the communication smarter, cheaper and simpler for your company. The following points will let you know how you can brand your business effectively.

The difficult part but the most rewarding is to rightly position your brand in the mind of a customer. First of all, know your competitors by listing down their strengths and weaknesses. Understand what they do well and what they do poor. Now, after competitor analysis make out how you can differentiate your company. Words like better, cheaper, faster and so on can help you a lot in creating a unique brand positioning.

After developing a difference in your company and product and service, it’s time to create a positioning statement that can speak out loud about your positioning. Remember not to scattered away what you have promised. Be customer focused and provide the exact quality which you have promised in you positioning statement.

It is a known fact that it’s cheaper to hold an old customer than making a new one for your company. Therefore, it’s better to reward you old customer to stay loyal with rewarding strategies. Frequency discounts, gifts, value added services, thank you card, calls and letter etc. are few ways to reward your old yet loyal customers.

In our lives we celebrate events from birth to death; your customers do it as well. Don’t overlook the opportunity to create emotional connection with your customer through these events. Never forget to greet them on every occasion to build a lasting relationship for your company.

Direct mail, public relation, sponsorships and charitable events, internet and website design, events and trade shows, newspaper and magazine are some powerful marketing and advertising channels to keep your customer informed with product and services you offer. But, strategy of consistency is imperative to create a greater and long term brand positioning.

These branding strategies are done by large organization, but you can do it too with limited budget. All you need to do is to think and craft a corporate brand identity strategy that can rightly position your brand in the right target market.