Showing posts with label unique logo design. Show all posts
Showing posts with label unique logo design. Show all posts
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What are the unique aspects of a unique logo design?
David
Have you ever wondered what it takes to create such logos?

There are many questions like this which arises in the mind of a business owner. Creating a unique logo design requires a creative streak in the mind of a graphic designer but you can generate good ideas for your future brand mark identity as well.

The only thing you should do is to think what is the unique aspect of your company, product or service? Once you know what is the unique thing that is the unique selling proposition? Then you can get different ideas for that. For example, Dominos pizza uses this USP, “delivery in 30 minutes or else its free”. Although, they haven’t but they can effectively use this unique thing in their brand mark identity.

That way they will not only convey a unique logo but they will also show what makes them different from others. Professional logo designs are the best when one wants to come up with a uniquely designed brand mark identity. A professional piece of art can be made with the help of a professional person. For this, you should either hire a professional graphic design company or a designer but you have to make sure that you are going for the right person otherwise you will be counting the cost in the end.
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How to Name Your Online Business
David
Making your online business name unique is not any more an easy task. It may require to do lot of brainstorming to come up with a unique business name. Once you have a business name and spread the words, it becomes very difficult to change it and to start over all the marketing and branding techniques once again. Hence, before going into a process of naming a business, remember few points to make no mistake in naming your business.

1. Brainstorm a name that can make your brand, like Google, Amazon etc. Whether it is online world or traditional arena, a unique business can make your brand.

2. Remember that the name should be easy to pronounce and understand. The memorability of a business name depends on the phonetic. People remember easy name that simplifies the spread of your business through word of mouth.

3. Try to find variations in your business name, because you will need to register a domain having your business name, and it is not necessary that you will find the exact business name which you have thought.

4. Get a .com domain. It is natural that people initially search .com domains on the internet. Therefore, it’s better not to get .net, .org and other domain names. If .com domain is not available try other variations.

5. After getting .com version, try to get other domains of your business name in .net, .org and so on. So no other can get the same domain name to create problem for you.

6. Do not put anything extra while registering your business name domain. Avoid using the words “online”, “company” and so on. This way you will not be able to brand your business online and may face consequences in the future with your marketing and branding.
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Simple Guidelines for Logo Design Process for Small Businesses
David
Custom logo design should reflect corporate identity as logos are the brand ambassadors for any business. The logo design process requires especial expertise from professional logo designers. Steps involved in a logo designing process are listed below:

Gather requisite information from client: Logo designers should take into an account their client’s requirements before they move on to create an efficient logo for them. They should ask specific questions to a client such as: What message do you want to convey your target audience through a logo? Which type of logo designs appeal to you? How are you distinct from your competitors? These general questions assist the logo designers.
    Explore the Industry: After being aware of client’s goal, logo designers deeply involved in the research work. Logo designers get general understanding of client’s company and its competitors to get a better feel of the market in bull’s eye.

    Frame of Reference: This step in the logo designing process is critical one as it requires exploring why some logos have proven to be a remarkable success. Such logos serve as the frame of reference for logo designers to create a unique logo design.

    Brainstorm for Ideas: Logo designers think creatively to sketch out each idea emerging out from their wits. They perceive themselves as client’s competitor to sort out the idea that best provide a competitive advantage to their clients.

    Shape Designing Ideas: This step of logo designing process involves digital implementation of perceived idea into a logo design software to shape whether the design looks natural or not. Logo designers may implement the concept in terms of versatile typefaces, imagery, font’s size, creative outlooks and visual effects.

    Sought Client’s Feedback: The aim of this step in the logo designing process is to get maximum feedback from a client. It will ensure the logo designers to step forward in the right direction to ensure client’s satisfaction.

    Revise Designs: If client wants to change the logo design in term of his/her brand identity, quality or future business implications; then logo designers take a step forward to revise the logo design on the basis of client’s demand. They perform unlimited revisions till the client is satisfied.

    Deliver the logo design: Logo designers are supposed to deliver the finest logo design to his/her client only to let it be approved. It is wiser to keep the logo design in jpeg or gif format as these formats make it easier for a client to use the logo in web, print or any other media applications.
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    Online Advertising + Unique Logo Design + Social Media Marketing = Successful Small Business
    LDC
    After the successful launch of the internet, the global scene of advertising and marketing took a very sharp turn. Prior to all this, the field of advertising was limited to electronic and print media coupled with outdoor forms of publicity. The induction of the internet gave us another medium of marketing and promotion, Online Advertising.

    Further advancements in the internet gave birth to social media or on net social networking. The growth of social media was a very fast process due to its popularity among the masses. This eventually introduced to us yet another highly potential variety of marketing, Social Media Marketing.

    Social networking for fun is now a thing of the past. In this day and age, social networking is more of a promotional stunt rather than just the means for mingling. In lieu of these undeniable facts, the best ways to promote one’s self image or business identity pass through social media networking. That is why this approach is more commonly known as social media marketing.

    At the present time, small business enterprises are in the predicament of successfully making an identity and promoting their products and services throughout the globe. This problem can now easily be resolved by following a simple formula given below.

    Online Advertising + Unique Logo Design + Social Media Marketing = Successful Small Business

    The first two parts of the formula are being practiced upon quite effectively but the middle part which is the most important element supporting the other two is facing criminal negligence. In this article we would openly discuss the importance of a creative and unique logo design in online advertising and social media marketing.

    Before we delve further in to the subject in question, there is a dire need to understand the meaning of a creative logo design. A logo is by far the identification mark of a person or business for that matter. It carries a lot more meaning to it than being a mere trademark. Having a creative logo design has to be the first priority for entrepreneurs and individuals before they even think of starting a social or any other marketing campaign. It will also not be out of place to mention here, that a creative logo design should in turn possess the extra characteristics of being unique in its kind. It’s the charisma of a unique logo design that attracts potential customers or followers.

    It did not take a million years for successful online advertisers and social media marketers to become aware of the sheer importance of a unique logo design. You may witness the fact that a huge majority of businesses and individuals are now turning to get their unique logo designs developed before they embark on the journey of marketing.

    This article came up in the wake of an interview with a creative logo designer and consultant.

    End Note: The contents are the view points of the author and questions/responses are MORE than welcome.

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