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As artists, we all must understand the differences between the texts based emblems and emblems based on symbols and images only. When making car logos and names, artists will likely seek to make an icon based brand mark — somehow you will have to face and come to the level of competition going in the market. Text based brand marks seem like the easy way out. You will find many types of brand marks used in different styles out there, and all of them are nearly very good. You have to beat them and design something that stands out among all the others. Many artists prefer making icons, as they feel it’s more creative and requires more innovative thinking. But if we discuss which ones are more effective than the other one, than there is no comparison because both of them perform really well and have the same effect on the audience.

It is all up to you whether you want a text based brand mark design, or an image based. Whichever style you chose there are certain rules that you must follow in both the styles. In text based styles, you have to give extra care to the type face. The font should complement the features and attributes of the automobile brand. And if you are choosing the pictorial style of brand marking, then the image that you are choosing should relate to the title and the prominent features of the vehicle. Any image that you choose should completely relate to the business and should be appropriate.

You can also apply both the styles in a single smart car logo design. You can combine text and a pictorial illustration to make a brand mark. But a lot of brain storming is required for this type of combination. If you don’t have any unique ideas for this type of brand marking, than it is preferred that you don’t go for it.

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The message that any automobile manufacturer car logos pictures would like to communicate to its clients is one of swiftness, reliability, power and fashion. Marketing and promotion methods have transformed the automobile from a mere means of transportation to status identifier. Now every family has to have a vehicle parked in their garage, not out of real need, but artificial necessity. Hence the same attributes of style, speed and excellence should be reflected in a vehicle brand mark as well.

There are so many ways of creating a Car logo images depending on your requirement and the type of automobiles you are producing. Your brand mark can consist of only symbols, or text, or both. Now it is very typical to come up with an appropriate idea that would suit not only your brand name, but also your personality. As the owner, the brand mark will represent you as much as it will represent the automobiles your company produces. So the style, colors, fonts, everything should be appropriate and relating to the type of automobiles being manufactured.

If you are using only text type brand mark design, then apply extra care to it because this can terribly go wrong. If the features of the automobile are soft and very formal looking, then you can use the fonts that depict exactly those features of this type of automobile. If the features of the automobile are harsh and bold, then you will use relating fonts that will illustrate boldness. The colors also play a very important role in the success of the brand mark. It recommended that you use only one or two colors in your design unless required by the design. More than two can make your design look comical. The design should also look perfect in black and white.

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Creating your own logo design that is highly successful is far trickier than you can possible imagine. The image should be readily available for print on any type of media, it should be easy to remember, recognizable, and understandable. It should be able to activate the recall of public who observe it, reminding them of the product’s quality and the company’s personality.

A company’s own logo design is meant to communicate the organization’s business motto to the customers while being its visual representative. If it is successful, it will become the ultimate signature for your company that people will not forget for a very long time.

Due to the substantial duties of a convention brand mark design, it will take a professional, skilled, and a highly experienced designer to design the brand mark that you have in mind; the professional brand mark maker will efficiently research and investigate every detail your business relates to. He will research on your business, its employees, the target market, and the audience. And then he will be able to correctly conceive concepts which are in line with your company’s brand. He will brown storm and produce hundreds of designs from which you will have your own pick.

If you are persistent upon making your own brand mark or business icon, we can offer a few important guides that will help you in getting started with your business emblem. The following are some important things that you should remember while designing your brand mark:

1. Make it simple
2. Brainstorm on a sheet
3. Separate effects or images from the textual content
4. Images should be of vector format
5. Start designing in black and white
6. Avoid brand mark designing platitudes
7. Consider discarding the idea of a picture altogether
8. Pay special focus on letter spacing
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