Plagiarism is an ever increasing pain in the neck for logo designers who put so many efforts to come up with unique logo designs. Plagiarism has especially increased with the dawn of the internet technology. Just by doing a simple click or a minor search on Google, anyone can copy the corporate logos. As a matter of fact, Google itself has not been safe from this unethical action. Google recently warned “Goojje”, which is a Chinese search engine to change its logo design. It happened when Google found out that “Goojje” has made a facsimile of their world famous Google logo.

As plagiarism has become a widespread problem in this era, people often plagiarize materials which are easily and readily available on internet. Be it the education area or the corporate business world, the nuisance of plagiarism is predominant. The same annoyance exists in the logo designing industry. You will witness diverse logos that either resemble other logos or are an out-and-out copy. Regardless of how you come up with a logo design for your company, you have to make certain it does not unintentionally fall into the parameters of logo thievery.

There is a huge difference between an original logo design and a logo design inspired from another. Innovation is something that many logo designers claim but getting inspired from a logo design, making minor changes to it and then claiming it to be fresh and unique is not called originality.

Even though, many logo designers have been defending themselves by saying that creative minds think similarly and I think they are not completely wrong. What happens is that a logo designer observes so many logo designs in his life, so purposely or unconsciously, he follows those logo design ideas when designing for a client.

However, there must be a way to stay safe from the plagiarizers, because you never know when you get to see your own logo on someone else’s website with a different name and slogan!

Do they keep asking you to explain your brand strategies very often? It’s time to take action and do something about it. But do what? Is that your question? Allow me to explain;

What represents a company’s image at the first place? It’s the logo of a business. It’s the logo that makes your identity and builds a delicate credibility. And for the answer of the question that

why people don’t recognize and understand the basic concepts of your business?

“It’s because of your business logo design.”

When a logo is unable to communicate to the audience it is totally ineffective. Every viewer looks for the basic message or idea of a company in a logo design to decide whether he wants to spend money on its products/services or not.

The things a customer looks for in a logo design are its elegance, uniqueness and credibility. If a logo fails to give these three impressions, the potential customer vanishes. It has been seen many times that even if a logo is designed in a very fine manner it still doesn’t make the company’s desired impact. In this case; there is no fault of the logo designer or the team behind the logo ideologies. It’s just bad luck.

Now, to overcome the bad consequences of the above mentioned situation a designer is left with only one choice, that’s to transform the logo into an animated logo design. By sticking to the original design one can transform a static logo into an animated one with less efforts and hassles.

These are the three benefits of turning a static logo into an animated one;

1. Your logo design becomes conversational to send your company’s message to the audiences.

2. Your logo design starts to respond to the queries of potential clients by giving the crystal clear picture of your business theme.

3. And last but not the least; your logo begins to assist people when they need any help related to your business field by showing the correspondent elements of your business sphere, which drags people to your spot.

So, you get the picture of how an unsuccessful logo can become the strongest part of your business, and raise your sales graph to the top which is a dream of every businessperson!

As a news flash, if your logo is not communicative, you have got to turn it into an animated logo right away!

A logo is an asset that ideally conveys the true message of your brand to the target audience. There are two common types of logos; custom logos and premade logos. A custom logo design is way superior to a premade logo design because a premade logo is already stuffed with some shapes, elements and colors and you don’t have many options to modify them.

At the other hand, the custom logo designs are started from scratch by choosing color schemes and fonts, and by creating new symbols and objects. Therefore a custom logo design is the right choice for your precious business and you should not have any second thoughts about it.

Now as we have discovered that a custom logo design is the right option for your business, we have to look at the outline of benefits a custom logo can bring:

• Custom logo designs are created specifically according to the theme of your business. Also a custom logo serves itself to specify your business strategies to the clients while premade logos stay in the boundaries of traditional designing, which is definitely not suitable for you.

• As there are uncountable brands in the market a custom logo helps you to create a unique brand identity which leads you to a better recognition. Likewise, clients remember your brand for a long time if your custom logo is designed under the specifications of your business theme and products.

• A well-designed custom logo gives the impression of stability and credibility which a premade logo cannot render. Custom logo designs are admirable for the reason that their design goes in the accordance with the company’s name and slogan.

As a result, there are uncountable benefits of custom logo designs that make custom logos superior than premade logos.

Brochure design plays a major role to promote your business. However, some people think design of a brochure doesn’t matter and they can design or publish brochure of any kind they would like to. In reality, brochure design is an essence of effective marketing. Who knows after seeing the brochure design of your business, prospect would show some interest and become your customer, in turn.

Color of the brochure should be given the priority beforehand. Hues and shades should be designed in a fashion that color shades are in full contrast with the background color. Font colors and background colors should be in full contrast to make users read what you want them to read. It’s desirable to use vibrant colors in a brochure design in order to attract the maximal readers.

One important factor, which should be considered while designing the brochure design for your business, is the flow of information. It should gain attention of the reader. It’s a good idea to hire professionals for your brochure designing to make a proper layout for your business. It would please the readers to see a brochure design with a consistent flow of information and relevant pictures while disorganized brochure design distracts reader attention.

Avoid using the common fonts like Arial or Times New Roman in a brochure design. Use an innovative font to converse well with the reader and make your reader inspired.

Conclusion: Brochure design for any business is an asset to market business products but it should be attractive and professional to make readers interact with it.

The storage department of any shop is a mess, everything is everywhere. It has the same products that are for sale in the shop but there is a difference in their placement. Why? Because it’s out of bound for the customers but in his shop the owner has to sell the products, so he displays them in an organized and simple manner so that every product holds its own position and doesn’t overshadow any other product. That space left between individual products or items is what you call white space.

Your webpage is also like a shop which people walk in to when they log in. Every advertisement, content or picture has to be arranged keeping some space between them so that it gives an organized yet interesting look to the visitor.

White space is also known as negative space or empty space. I would rather call it “breathing space” because it gives breathing space to your content, so that it can survive.

White space is usually thought of as actually white in “color” which is wrong; it is the color of the background, which can be any color.

There are two types of white spacing:

Macro space --- the space between the main components in a composition.

Micro space --- the space between smaller components like images, captions, words or letters.

Active white-space --- the whitespace included in a composition to better emphasize or organize the information.

Passive white-space --- the whitespace between smaller elements: the list items, captions and images, words and letters.

Your online business's success is highly reliant on your website design and its plan. Mostly, companies and even web designers have the false impression that more is always better.

I would rather stick to what Mies van der rohe said:

You have to understand that Big, Bold and Crowded is history. The idea which works now is that you don’t have to inflate the balloon so much that it explodes.

When reading a newspaper how often do you miss the next line when you get to the end of one line? Of course all of us have experienced that. It happens only because of improper line width which is a part of white spacing.

So always focus on white spacing if you don’t want the visitor to miss anything on your web page.