A famous adage says “a picture speaks a thousand words”. This adage is perfectly implies to the advertising banners in online marketing, which you see over internet every day. A banner literally speaks thousands of words and makes a potential customer mind to purchase or not to purchase.

Usually web banner consists of graphic design; business logo and a link back to official website. Banner can be static or animated. Let us see how advertising through banner can be advantageous for business owners.

Quality of a banner is the primary step towards success of advertising campaign.

Banner advertising campaign is cost effective. It will cost you very less to design and run a banner as compare to the other form of online advertising.

Banner advertising speeds up the lead generation process and increases the possibility of qualified leads.

Online business branding of a product and service could be done through banner advertising effectively.

RIO of the advertisement campaign can be measured in banner advertising over internet, whereas in traditional advertising RIO cannot be measured accurately.

Banner is also effective for SEO, as it will provide a link back towards your website.

With drastic increase in online marketing, advertising and branding activities, the internet has become the primary avenue for business owners to show their presence and increase profitability against low cost. However, one has to think carefully and build powerful strategies for online business branding for long term business marketing and communication success.

In this scenario, the foremost requirement for online presence is to have a complete and state of the art website. There are two major reasons why you may want to be online and they are very different, and understanding them is essential if your online branding efforts are going to be fruitful.

1. In order to generate sales from your business website, you have to have a strong branding strategy. Prospective customer should understand the branding message clearly. They should understand easily about your products and services, ordering system and before and after sales services.

2. You need to convey the message through a website same as you have been doing it through traditional marketing and advertising efforts. Your message should be one regardless of how customers come into contact with you.

Your website in online world is your business model. Make it as user friendly as possible with all the possible customer support options at one place. Use your logo design as a brand identity to rightly position your products and services to create a long lasting brand.

Before going into details, let us see what makes the corporate big brands big. Big brands have not been always big, they started with a small venture and with good marketing and branding strategies they thrive and succeeded. On one hand, large corporate organizations invest a large share of their income on research and development. And on the other hand they focus on building relationships and customer experience.

You must be wondering how a small business owner like you, who has limited budget for marketing and branding activities, can invest like corporate brands. The simple fact is that you can do it too, and you don’t need a high budget, all you need to do is to use your brain. Advancements in technology have made the communication smarter, cheaper and simpler for your company. The following points will let you know how you can brand your business effectively.

The difficult part but the most rewarding is to rightly position your brand in the mind of a customer. First of all, know your competitors by listing down their strengths and weaknesses. Understand what they do well and what they do poor. Now, after competitor analysis make out how you can differentiate your company. Words like better, cheaper, faster and so on can help you a lot in creating a unique brand positioning.

After developing a difference in your company and product and service, it’s time to create a positioning statement that can speak out loud about your positioning. Remember not to scattered away what you have promised. Be customer focused and provide the exact quality which you have promised in you positioning statement.

It is a known fact that it’s cheaper to hold an old customer than making a new one for your company. Therefore, it’s better to reward you old customer to stay loyal with rewarding strategies. Frequency discounts, gifts, value added services, thank you card, calls and letter etc. are few ways to reward your old yet loyal customers.

In our lives we celebrate events from birth to death; your customers do it as well. Don’t overlook the opportunity to create emotional connection with your customer through these events. Never forget to greet them on every occasion to build a lasting relationship for your company.

Direct mail, public relation, sponsorships and charitable events, internet and website design, events and trade shows, newspaper and magazine are some powerful marketing and advertising channels to keep your customer informed with product and services you offer. But, strategy of consistency is imperative to create a greater and long term brand positioning.

These branding strategies are done by large organization, but you can do it too with limited budget. All you need to do is to think and craft a corporate brand identity strategy that can rightly position your brand in the right target market.

"A logo is a visual representation of your company. This should look good at any size. A logo is a very important choice to make and should never be changed once you’ve decided upon a good one. Two million businesses are formed each year, and a logo will help you stand out from these." Jay Conrad Levinson, Guerrilla Marketing, Houghton Mifflin, Boston, 1984

"Be careful to present yourself so that others’ first impressions correspond to what you want . . . Wear your facade with pride." Richard Koch, The Natural Laws of Business, Doubleday, New York, 2000

5 REASONS WHY A COMPANY LOGO IS AN IMPORTANT PART OF YOUR MARKETING

1. Your company and brand specific logo design differentiates your business from others visually, identifying the product or service you provide.

2. It creates a sweet spot, a point of familiarity between you and the marketplace.

3. It should exude authenticity. Customers crave what’s real and genuine. A logo that looks like clip art demeans your business. A unique logo design justify your business image.

4. A good corporate logo builds your brand. It’s your promise to perform. And a promise is the heart of good advertising.

5. A logo is one of the most valuable assets of your business. The more it’s used, the more equity it builds. And the more image and brand equity you have, the more valuable your business becomes. This is especially important if you plan to someday sell your company.

A rebranded business logo design will re-establish your identity

A strong corporate logo design helps your business attract new customers and keep existing customers coming back. Rebranding your business logo design can actually have your target market relate to your product or service and give a new worth to your marketing strategy.

Business logo design rebranding bring strength, reinforcement, and customer loyalty

Familiarity is the key to growing your business. Your logo design is a primary factor since your company logo design is the cornerstone of all of your marketing and promotional material. A unique rebranding of your company logo Design will not only tell people what and who you are but it will set you apart from the competition.

Create long lasting impact with your rebranded company logo design

After establishing your logo design identity, your goal is increasing consumer remembrance. An effective rebranding of your logo design can help turn your business into a household name. A logo design defines a company direction, character.

Successful Logo Design Rebranding Examples

McDonalds

The main and most recognizable example of a successful rebranding strategy was made by McDonalds. McDonalds has gone through many types of brand tastes, while maintaining loyalty and satisfaction with its customers. Not only has a rebrand of McDonalds given it even more consumer awareness it has most definitely boost sales dramatically This highlights that consumers were convinced that “A powerful brand can alter people’s perception of reality”. They still maintain loyalty and satisfaction with its customers.

Apple Computers

Apple has gone through many types of brand tastes, while maintaining loyalty and satisfaction with its customers as well. For whatever reason Apple Inc. had to revamp its corporate logo design, the new Apple logo got a hearty endorsement by the customers and critics around the world. It can widely be seen on all Apple products and retail stores; and has become one of the world’s most renowned brand symbols.

Kentucky Fried Chicken

KFC is a traditional old world brand faced the challenge of connecting with new food values. They disconnect between brand and audience in this case they went even further - the ecological insensitivity already often associated with brands, especially fast food brands was played out, quite literally, on a world stage which bought the rebranding of the KFC logo to the world in a big way. KFC still maintains loyalty and satisfaction with its customers.

Understanding the power of first impression, with this in mind; logo branding is a vital factor that every business either corporate or small should consider carefully. The message that your business logo design sends out - through its shape, color, size etc - should reflect your company's image efficiently and instantaneously.

Process of business logo design rebranding will energize the visual impact on your potential customers, at the same time ensuring that you really stand out from among the healthy competitors with an unforgettable logo design which will instantly identify a business.

But logo rebranding or redesigning or repositioning contain some risks but before launching on to them we must dealt some light on what is really a rebranding term means;

Rebranding is the process by which a product developed with one brand is marketed or distributed with a different identity. Rebranding is not just about giving an existing product or service; a new name, a new business logo design, devising a snappy slogan or changing the corporate colors and expecting the sales to roll in.

It’s about challenging the huge values of an organization, whether you’re operating in a specialist niche market with a handful of employees or managing a ‘mammoth size brand’ within a global corporation.

Risks Attached With the Re-branding Process

Re-branding is important and it can take the form of change to the identity, position or execution of a brand. However, these changes can be expensive and potentially damaging if done badly and at best, are disruptive to business. Whatever the level of change, careful consideration must be given before embarking on this course of action.

By rebranding your company logo design, you may risk losing your supporters, clients that are already familiar with your products and services, your popularity or respect. You can, however, clean-up your business logo design or update it with a lot less risk.

After the successful launch of the internet, the global scene of advertising and marketing took a very sharp turn. Prior to all this, the field of advertising was limited to electronic and print media coupled with outdoor forms of publicity. The induction of the internet gave us another medium of marketing and promotion, Online Advertising.

Further advancements in the internet gave birth to social media or on net social networking. The growth of social media was a very fast process due to its popularity among the masses. This eventually introduced to us yet another highly potential variety of marketing, Social Media Marketing.

Social networking for fun is now a thing of the past. In this day and age, social networking is more of a promotional stunt rather than just the means for mingling. In lieu of these undeniable facts, the best ways to promote one’s self image or business identity pass through social media networking. That is why this approach is more commonly known as social media marketing.

At the present time, small business enterprises are in the predicament of successfully making an identity and promoting their products and services throughout the globe. This problem can now easily be resolved by following a simple formula given below.

Online Advertising + Unique Logo Design + Social Media Marketing = Successful Small Business

The first two parts of the formula are being practiced upon quite effectively but the middle part which is the most important element supporting the other two is facing criminal negligence. In this article we would openly discuss the importance of a creative and unique logo design in online advertising and social media marketing.

Before we delve further in to the subject in question, there is a dire need to understand the meaning of a creative logo design. A logo is by far the identification mark of a person or business for that matter. It carries a lot more meaning to it than being a mere trademark. Having a creative logo design has to be the first priority for entrepreneurs and individuals before they even think of starting a social or any other marketing campaign. It will also not be out of place to mention here, that a creative logo design should in turn possess the extra characteristics of being unique in its kind. It’s the charisma of a unique logo design that attracts potential customers or followers.

It did not take a million years for successful online advertisers and social media marketers to become aware of the sheer importance of a unique logo design. You may witness the fact that a huge majority of businesses and individuals are now turning to get their unique logo designs developed before they embark on the journey of marketing.

This article came up in the wake of an interview with a creative logo designer and consultant.

End Note: The contents are the view points of the author and questions/responses are MORE than welcome.

Small businesses have always been facing the problem of recognition as they are not related to such bingo things which make them renowned in the market in a huge manner. The name of a business itself can’t really project what’s the real product or business worth is, that’s why an affordable logo design representation can create an immediate and immaculate role to make a small business recognized and take it towards the popularity.

When you are in such a business how you do usually get publicize your business? By marketing and advertising of course. This is where business cards come in handy but in order to create a strong mark in the market that stands out and catches the other person's attention, you need a small business logo that is startling.

Let’s talk about what is really a logo is and how it makes your business/ brand popular and distinguished in the market. Logo is basically a graphical element or a symbol/ sign that is uniquely set and arranged for a commercial business or brand. Typically, a logo's design is for immediate recognition. The logo is one aspect of a company's commercial brand, or economic state.

Small business logo design should be created in the initial context of the brand or product, highlighting the main stream properties of it. So a buyer can easily understand that what the quality of a product is?

Always prefer professional logo designers to create your exceptional logo because an amateur logo can cost you harm in your future business and promotion. The reason behind it is if u opts for a cheap logo that doesn’t have a glimpse of your product will not only cost you on your sales but also messes up your credibility in the market.

Dental industry is one of the most promising industries related to the medical field of practice where different dentists and dental clinics have to make their market among a large number of their competitors. The price and the quality always matters to bring the patients and customers towards them. The other factor which does really have an influence towards their marketing is that how they are able to present themselves an expert and worthy by putting a dental logos design on their façade.

A presentable and a well-abbreviated logo design can bring the customers and patients towards them. When there are some good designs you observe around, there are also some very weird and irrelevant that you cannot even swallow.

Among them we are discussing here 5 worst designs that are the nastiest one’s.

This is the most worst dental logos design that I have found there on internet which is no relevancy with the dentistry but other than that it is displaying the a porn image. These type of images used in field like dentistry, can bring adverse effects to the children, and not only children the adults wont try to ever get in to such a dental facility where they feel they can be sexually harassed.

 The second most awful dental logos design I have observed is from the biggest dental associations globally named as American Dental Association which can’t even showing a viewer that it’s related to a dental industry. There is no skills has been displayed by a logo designer to give the information what its really about instead of it, that only contain 3 words, which a mind can never pick and words description might also resemble to any other firm also. The dentistry logo would be well versed and pictorially represented for such a huge name.

The image you are seeing now is also a most horrible profession representation from a logos designer. A logo contains a tree having a snow sprinkle on it. Can you imagine it is identifying on a laboratory for dental practice. It is such a shame that the designer don’t even think that a how much stress and marketing loss it would bring to the laboratory. A building with tools of lab on its footstep would be great idea, but lack of research results in such a mess.

This is another example of the dental logos design which is not conveying the picture according to the message it is showing. The family a complete unit of people or group which are related to each other but there are no representation for all of them. It’s displaying the lacking study and research which can bring a customer to the door.

That logo makes me barf, it is displaying what can go wrong when an unskilled person (your neighbor’s brother’s uncle’s friend anyone?) designs a logo. Good logos require time and involve great forethought. A good logo should be a financial investment but also something that will benefit the long term growth of a company. Not this type of terrible thing which can’t even identifies you.

Schools are the places where the education and respect towards the education gets birth. Schools are the factories of the country’s future prospects. Every school has its own mark and identity in the society by its style of teaching and the discipline they bring in to their students.

Like teaching style and the discipline property, the schools are vastly recognized by their logo that has been printed on every student’s shirt. School logo designs are the most important property of the student, which makes him/her distinguish from others in every respect.

The design for logos that a school can be able to adapt are must be simple and up to mark displaying the school’s strength, spirit and a embarking message. School logo designs are always be attention grabbers, so they must be clear and bold.

There are some facts, which should be taken in account whenever we are indulging in design for logos with schools.

Color Selection and Theme

Color selection is the key factor in designing a school logo, choose least color combinations (not more than four, it is preferred to use institution’s color background to start up with. Secondly, when considering theme or a graphic style for a logo then make it simpler and mend it up to represent the school most important feature.

Selecting a Main Motto

The motive must be eyed on in designing a school’s logo, the focused image would be any leader, a educational phrase or any mascot etc. Its moral and historical values must be considered.

Keep In touch With the School Officials

Share your ideas and your initial make out logos or sketches with the school authority, so it can be quite easy to achieve the perfect shape of a logo.

Don’t Stop Tweaking Until You Get Satisfied

Change the colors, font styles, images, and keep it doing until u gets full satisfied by the product.

When its done then use the logo on school building, badges, front pockets, business cards and on letterheads.